Discover South Korea: Your Ultimate Travel Guide for 2025-26

Getting ready for your first South Korea adventure? South Korea, a country that blends traditional charm with modern trends, boasts the bustling urban scenery of Seoul, the natural scenery of Jeju Island, and the historical landmarks of Gyeongju. Whether you are a food enthusiast, shopping expert, or cultural explorer, you can find your own fun here. This travel guide will provide you with a detailed breakdown of various aspects of traveling to South Korea, helping you dive easily into an extraordinary destination in South Korea.

Table of Contents

1. First Time Travel to South Korea

2. Popular Places to Visit in South Korea

3. Best Time to Visit South Korea

4. South Korea on a Plate: Travel with Your Taste Buds

5. Top 10 Things To Do in South Korea

6. Tips on South Korea Travel

7. UME Travel's Tailor-Made South Korea Trips

Where is South Korea

South Korea (officially the Republic of Korea, ROK) is located in East Asia, on the southern half of the Korean Peninsula. South Korea's tourism industry is a dynamic and fast-evolving sector, deeply rooted in the country's rich cultural heritage, natural beauty, and technological innovation.

As one of Asia's most popular travel destinations, South Korea attracts millions of visitors each year with its unique blend of ancient traditions and modern lifestyle — and compared to Japan, it offers a more affordable travel experience. From royal palaces and Hanbok experiences in Seoul to volcanic landscapes in Jeju Island, and from vibrant street food scenes to globally renowned K-pop culture, the country offers something for every type of traveler. South Korea may not be the cheapest place in the region, but it's more affordable than many think. With the right approach by UME Travel, you can experience its energy and culture without overspending.

Experience the Rich Culture of South Korea

South Korea's culture is a vibrant blend of ancient traditions and cutting-edge modernity. From the graceful beauty of Hanbok (traditional clothing) and the serenity of Buddhist temples to the dynamic energy of K-pop and Korean dramas, South Korea offers a cultural experience unlike any other. Explore royal palaces, stroll through Hanok villages, learn the art of Kimchi-making, or attend a traditional tea ceremony. Whether you are watching a breathtaking Taekwondo performance or taking part in a hands-on pottery class, South Korea's culture invites you to participate, not just observe.

Discover South Korea's History

South Korea's history spans thousands of years, shaped by powerful dynasties, deep-rooted traditions, and a resilient spirit. From the ancient Three Kingdoms period to the elegant Goryeo and Joseon dynasties, South Korea has preserved a legacy of palaces, temples, fortresses, and cultural rituals that still come to life today.

As you walk through Gyeongbokgung Palace in Seoul, explore the royal tombs of Gyeongju, or stroll through traditional Hanok villages, you'll experience history not just as a story, but as something tangible and beautifully preserved. The blending of South Korea's proud past with its dynamic present makes every journey here more meaningful — a country where history lives within modern streets, art, and daily life.

The Capital of South Korea — Seoul

Seoul, the vibrant capital of South Korea, is a captivating city where centuries-old palaces stand proudly beside sleek skyscrapers, and bustling street markets coexist with cutting-edge fashion districts. As the heart of South Korea's culture, history, and innovation, Seoul offers travelers a rich blend of experiences—from exploring ancient sites like Gyeongbokgung Palace and Bukchon Hanok Village, to indulging in street food at Gwangjang Market, or shopping in the trendy streets of Myeongdong and Hongdae.

Whether you're enjoying the panoramic cityscape from Namsan Seoul Tower, savoring authentic South Korea's BBQ in Itaewon, or strolling under cherry blossoms along the Han River in spring, Seoul is a city that never stops moving, yet warmly welcomes every visitor with its unique charm. Seoul is not just a destination—it's a journey through time, flavor, and dynamic culture.

South Korea's Coastal Gem — Busan

Busan, the coastal gem in southeastern South Korea, is the country’s second-largest city and a travel destination where natural beauty, cultural depth, and modern energy come together in perfect harmony. Nestled between mountains and sea, the city offers a breathtaking contrast between the deep blue waves of the Korea Strait and the lush green peaks surrounding its skyline. Compared to Seoul's fast-paced rhythm, Busan carries a relaxed charm and a warm, seaside vitality unique to a port city.

As South Korea's largest port city, Busan's seaside scenery is undoubtedly its highlight. From the soft sands of Haeundae Beach and the glittering Gwangan Bridge night view, to the Songdo Marine Cable Car and its glass-bottom walkway, every spot allows visitors to experience the romance and grandeur of the sea. Its cultural landmarks are equally captivating — the colorful hillside houses and art murals of Gamcheon Culture Village, often called the "Korean Santorini," the Haedong Yonggungsa Temple perched dramatically on the coast, and the bustling Nampo-dong district that captures the heartbeat of local life, all together reveal the vibrant soul of this seaside city.

Hawaii of South Korea — Jeju-do

Jeju-do, the largest island in South Korea, is one of the most beloved vacation destinations for both Koreans and international travelers. Renowned for its breathtaking natural landscapes, volcanic terrain, stunning coastlines, unique cultural heritage, and serene atmosphere, it is a paradise that perfectly blends adventure, relaxation, and cultural immersion.

Formed by ancient volcanic eruptions, Jeju Island is home to Hallasan Mountain, the highest peak in South Korea, whose hiking trails offer panoramic views of lush forests and crater lakes. Along its dramatic coastline, visitors can marvel at the Jusangjeolli Cliffs, where hexagonal rock pillars rise from the sea, or stroll through Seongsan Ilchulbong (Sunrise Peak), a UNESCO World Heritage Site famous for its golden sunrise over the ocean.

A Journey Through the Thousand-Year Capital of Silla — Gyeongju 

Nestled in the southeastern corner of South Korea, Gyeongju is a city where history breathes through every stone, temple, and tomb. Often referred to as "the museum without walls," this ancient capital of the Silla Kingdom (57 BC – 935 AD) offers a captivating journey back in time — rich with UNESCO World Heritage Sites, traditional architecture, and cultural treasures.

From the majestic Bulguksa Temple and the mysterious Seokguram Grotto, to the sprawling Tumuli Park where Silla kings rest beneath grassy burial mounds, Gyeongju is a must-visit for travelers who crave culture, spirituality, and serene beauty. Whether you're a history enthusiast, a nature lover, or a photographer chasing South Korea's hidden gems, Gyeongju offers a soul-stirring blend of past and present — making it one of South Korea's most enchanting travel destinations.

The Vibrant Heart of Southeastern Korea — Daegu

Nestled between scenic mountains and modern cityscapes, Daegu is a dynamic city that blends traditional charm with youthful energy. As South Korea's fourth-largest city, Daegu is often overlooked by first-time travelers—but those who venture here are rewarded with a rich cultural experience, delicious local cuisine, and warm local hospitality.

Daegu pulses with local energy. Stroll down Kim Gwang-seok Street, a mural-filled alley dedicated to the beloved folk singer. Don't miss E-World Theme Park, popular among families and couples. For a refreshing break, cool off at Spa Valley, a nature-themed water park and spa complex.

The City of Traditional Korean Culture and Cuisine — Jeonju

Jeonju, the capital of North Jeolla Province in southwestern South Korea, is known as the "heart of Korean traditional culture." It is famous for its well-preserved Hanok Village, rich culinary heritage—especially Jeonju Bibimbap—and deep historical roots. Once the birthplace of the Joseon Dynasty, Jeonju still retains a strong traditional atmosphere, making it an ideal destination for travelers who enjoy slow travel, cultural experiences, and food exploration.

You can wander through the narrow lanes of Jeonju Hanok Village, lined with hundreds of traditional wooden houses, tea rooms, and craft shops. Try on a hanbok (Korean traditional attire), sip handmade tea, or simply enjoy the tranquil ambiance as the scent of grilled food drifts from local restaurants. Beyond its cultural core, Jeonju is also a UNESCO-designated Creative City of Gastronomy, offering everything from comforting street food to refined temple cuisine. With its warm hospitality and nostalgic beauty, Jeonju invites travelers to slow down, savor, and experience the very soul of South Korea.

The City of "Entrance and Exit" — Incheon

Incheon is located in the northwest of South Korea, just an hour's drive from Seoul. It is the third largest city in South Korea and the main gateway for international travelers to enter the country - Incheon International Airport is located here. Incheon is not only a modern port city, but also has rich historical culture, unique island scenery, and diverse food experiences.

One of the most famous attractions in Incheon is Songwol dong Fairy Tale Village, where colorful murals and fairy tale landscapes are loved by family tourists. Incheon is a diverse destination that combines convenient transportation, urban vitality, and traditional culture. For tourists who want to gain a deeper understanding of the charm of Korean cities, please contact us!

From bustling cities rich in culture to serene natural landscapes, South Korea offers a captivating blend of history, tradition, and modern charm in every corner. Whether you're strolling through ancient palaces in Seoul, relaxing on the beaches of Jeju, or exploring the cultural treasures of Gyeongju, each destination reveals a unique story worth discovering. Get to know South Korea tour packages and plan your own private trip.

When planning a trip to South Korea, one of the most common questions is: "When is the best time to go?" The truth is, there's no one-size-fits-all answer—it really depends on your interests. Many travelers are tied to fixed schedules like school holidays, which can limit flexibility. However, if your travel dates are more open, you may be able to take advantage of better airfare deals during off-peak seasons.

You want to plan their trips around specific events such as festivals or K-pop concerts, so it's a good idea to research those dates before booking flights. However, you may need to spend a lot of time and energy to make a plan. You can rest assured to leave it to our UME Travel team who has more than ten years of experience in private travel planning.

Generally speaking, Spring (March to May) and Autumn (September to November) are considered the best times to visit South Korea, with pleasant weather that's typically warm, sunny, and dry. For winter sports enthusiasts, the snowy season is ideal for skiing. And although summer can be hot and humid, it's also packed with exciting festivals worth experiencing.

Spring in South Korea

Spring in South Korea is a magical time when the entire country awakens from its winter slumber and bursts into vibrant colors. From March to May, South Korea experiences mild temperatures, gentle breezes, and clear skies, making it one of the best seasons to explore the nation's natural beauty and rich culture.  

March—Average temperature 41-55°F, it is colder in the morning and evening, with less rainfall and dryness. The cherry blossom season begins in the south, such as Jeju Island and Busan.

Major Festivals and Events:

• Jeju Fire Festival in Feb/Mar

• March 1st Movement Day Public Holiday on 1 March each year

• Ultra Korea Music Festival in March

• Jindo Sea Parting Festival in March

April—Spring is warm with blooming flowers, average temperature 54-66°F, pleasant climate, moderate rainfall, and cherry blossoms in full bloom, making it the golden season to appreciate the cherry blossoms in South Korea.

Major Festivals and Events:

• Hampyeong Butterfly Festival in April

• Hansik Festival in April

• Seoul Lotus Lantern Festival in April

• Jinhae Cherry Blossom Festival in April

May —Is well known for being stable springtime weather, but it is also a very popular time to visit so ensure you book early. The rainy season has not yet begun, and the plants are lush and green, making it suitable for hiking and nature exploration.

Major Festivals and Events:

• Boseong Green Tea Festival in May

• Damyang Bamboo Festival in May

• Children's Day Public Holiday on 5 May

• Buddha's Birthday Public Holiday in May

Summer in South Korea

Summer in South Korea, from June to August, is a vibrant season full of festivals, beach adventures, and cultural experiences. While the weather can be hot and humid, the country comes alive with color, excitement, and outdoor energy that makes summer an unforgettable time to visit.

June — The weather is generally clear and comfortable for tourism. Starting from the end of the month, we will enter the rainy season with increased rainfall and humid air.

Major Festivals and Events:

• Memorial Day Public Holiday on 6 June each year

• Icheon Ceramic Festival in June

July —The rainy season lasts until mid July, with frequent rainfall, high air humidity, rising temperatures, and increased stuffiness, making it suitable for participating in indoor cultural activities.

Major Festivals and Events:

• Boryeong Mud Festival in July

• Korean Queer Culture Festival in July

• Sinchon Water Gun Festival in July

August — The hottest month in South Korea, with strong sunshine, high humidity, and frequent heatwaves, requires attention to heatstroke prevention, with occasional typhoons (especially in coastal cities such as Busan and Jeju).

Major Festivals and Events:

• Incheon Pentaport Rock Festival in Jul/Aug

• Liberation Day Public Holiday on 15 August each year

Autumn/Fall in South Korea

Autumn is one of the most ideal seasons to visit South Korea, thanks to its mild, dry weather and breathtaking fall foliage. September marks a transitional period, with temperatures fluctuating between warm and cool, before the crisp, clear days of October and November set in—offering some of the most pleasant conditions of the year.

September —The weather is cool in the morning and evening, and the temperature is still relatively warm during the day. The humidity gradually decreases, but the weather tends to stabilize after mid month.

Major Festivals and Events:

• Muju Firefly Festival in September

• Hyoseok Cultural Festival in September

• Chuseok Day Public Holiday (Autumn Equinox) in September

October —The weather is most pleasant, with mostly sunny days and fresh air. Fall foliage begins to change color in northern South Korea (such as Mount Seok yeong) from mid October and gradually extend southward, making it the best time for hiking, outdoor activities, and maple viewing.

Major Festivals and Events:

• Andong International Mask Dance Festival in Sep/Oct

• Jinju Lantern Festival in October

• National Foundation Day Public Holiday on 3 October each year

• Busan International Film Festival in October

• Hangeul Day (Invention of the Korean Alphabet) Public Holiday on 9 October each year

November —The temperature has noticeably cooled down, and winter is approaching. Maple leaves come to an end at the beginning of the month, with more leaves falling in the middle and late months.

Major Festivals and Events:

• Seoul Lantern Festival in November

• Seoul Kimchi Festival in November

Winter in South Korea

Winter in South Korea brings crisp, dry air and chilly winds. December marks the start of lively Christmas festivities across the country, while ski resorts gear up for their busiest time of year. From the northern mountains to southern slopes, skiing season officially begins in early December, reaches its peak in January and February, and often lasts well into March or even April.

December —The first snow usually falls in early to mid December, creating a romantic atmosphere around Christmas. Visitors can experience various winter activities such as Christmas light shows, skiing experiences, hot spring trips, and Korean house steam baths.

Major Festivals and Events:

• Lighting Festival at The Garden of Morning Calm over Dec – Feb

• Christmas Day Public Holiday on 25 December

January — The air is dry, and temperatures in northern areas such as Gangwon Province and Seoul often fall below -10°C, which increases the probability of snow and marks the peak ski season.

Major Festivals and Events:

• New Year's Day on 1 January

• Seongsan and Homigot Sunrise Festivals on New Year's Day

• Mountain Trout Ice Fishing Festivals across January

February — The temperature is slowly rising, but it is still cold, the snow scene continues, and the daytime climate is relatively comfortable.

Major Festivals and Events:

• Seolnal Festival (Korean New Year) Public Holiday in Late January/early February

• Taebaeksan Mountain Snow Festival in Feb.

• Jeju Fire Festival in Feb./Mar.

Overall, the best months to visit South Korea are during spring (March to May) and autumn (September to November), when the weather is typically pleasant—mild, sunny, and dry. If you're a fan of winter sports, consider planning your trip in the winter months, as South Korea offers excellent skiing opportunities. And while summer can be hot and humid, it's also a vibrant season filled with exciting festivals and cultural events worth experiencing. Please let us know your planned travel time to South Korea so that we can customize a unique itinerary for you.

South Korea's culinary landscape is a map of flavors, where each region serves up a distinct slice of culture on a plate. From Seoul's bustling food streets to Jeju's volcanic soil-driven delicacies and Busan's coastal bounty, every bite tells a story of place, tradition, and ingenuity. This is a journey best experienced with your taste buds—one that takes you beyond tourist spots to the heart of Korean life, one savory, spicy, or sweet mouthful at a time.

Seoul: The Culinary Crossroads

Seoul is where tradition meets trend, and its food scene mirrors the city's dynamic energy. Start your day in Insadong, where hanok-style cafes serve tteokbokki—chewy rice cakes simmered in a fiery gochujang sauce—from street stalls that have operated for decades. Pair it with a warm hotteok, a crispy pancake oozing with brown sugar and cinnamon, as you wander past traditional craft shops. For a taste of royal heritage, head to a hanjeongsik (full-course meal) restaurant in Jongno District, where dishes like gyeran jjim (steamed egg custard) and jeon (savory pancakes) are prepared with the precision of Joseon Dynasty recipes. In the evening, Hongdae's neon-lit streets come alive with samgyeopsal joints, where you grill fatty pork belly at your table, wrapping it in lettuce with garlic and ssamjang—an interactive feast that embodies Seoul's communal spirit.

Busan: Coastal Flavors by the Sea

Busan's identity is tied to the ocean, and its food is a love letter to seafood. Wander Gukje Market at dawn, where vendors sell fresh hoe (sashimi) caught just hours earlier—sliced thin and served with wasabi and soy sauce, highlighting the sea's pure flavor. For a heartier bite, dive into haemul pajeon, a seafood-studded green onion pancake cooked on a griddle until crispy, best enjoyed with a cold glass of makgeolli (rice wine) at a beachside pojangmacha (outdoor stall) in Haeundae. Don't miss busan jjigae, a spicy stew brimming with clams, squid, and tofu, simmered in a broth that packs a punch—perfect for chasing away the ocean breeze. Busan's food is unpretentious and bold, just like its residents, and every meal feels like a celebration of the sea.

Jeju Island: Volcanic Delicacies & Rural Charm

Jeju's volcanic soil and mild climate yield ingredients found nowhere else, making its cuisine a unique expression of the island's natural gifts. Sink your teeth into jeju heukdwaeji samgyeopsal, black pork raised on volcanic grass, grilled to crispy perfection and served with Jeju's famous citrus ponzu sauce. Seafood lovers will delight in jeonbok jjigae, a rich abalone stew simmered with mushrooms and vegetables, or hallasan octopus, tenderized and grilled with sesame oil. For a sweet finish, try hallabong tteok, chewy rice cakes infused with the island's iconic citrus fruit, sold at markets near Seogwipo. Jeju's food is rooted in rural traditions—simple, fresh, and deeply connected to the land and sea, offering a taste of slow living amid stunning natural beauty.

Jeonju: The Soul of Traditional Korean Cuisine

Jeonju, South Korea's "food capital," is where tradition is preserved in every bite. The city is famous for jeonju bibimbap, a vibrant bowl of rice topped with seasonal vegetables, marinated beef, and a fried egg, served in a heated stone bowl that crisps the rice at the bottom. What sets it apart? Locally sourced ingredients like gochujang made from Jeonju's red peppers and sesame oil pressed from local seeds. Pair it with kongnamul guk, a light soybean sprout soup that cleanses the palate, at a hanok restaurant in the city's historic district. Jeonju's food is a labor of love—dishes are prepared using age-old techniques, passed down through families, and every meal feels like a tribute to Korean culinary heritage.

South Korea offers a captivating blend of ancient traditions, modern innovations, and natural beauty, making it a destination filled with diverse experiences. From exploring majestic palaces like Gyeongbokgung and Changdeokgung in Seoul to enjoying the breathtaking cherry blossoms in spring, there's something for every traveler. Food lovers can dive into the rich flavors of Korean cuisine, from sizzling Korean BBQ to vibrant street food markets. Nature enthusiasts can hike scenic trails in Seoraksan National Park or relax on the beaches of Jeju Island. Cultural explorers will enjoy wearing traditional hanbok, visiting historic villages, and watching K-pop performances that showcase South Korea's contemporary cultural influence. Shopping districts such as Myeongdong and Dongdaemun offer everything from luxury brands to unique local finds. Whether you're indulging in South Korea's cafe culture, soaking in traditional jjimjilbang spas, or attending lively festivals, the country offers endless opportunities for discovery. These top 10 activities capture the essence of South Korea—dynamic, welcoming, and unforgettable.

1. Visit the Royal Palaces 

If you are visiting Seoul, exploring its royal palaces is a must. The most famous, Gyeongbokgung Palace, dates back to 1395 and represents the height of Joseon Dynasty architecture. Walk through the grand Gwanghwamun Gate, admire the throne hall, and stroll through tranquil gardens.

Every day at scheduled times, the Royal Guard Changing Ceremony takes place — a spectacular and ceremonial event full of tradition. Visitors can also rent traditional Hanbok and stroll through the palace grounds; not only does this allow free admission, but it also offers an intimate connection with South Korea's ancient culture. Changdeokgung Palace is renowned for its Secret Garden and is recognized as a UNESCO World Heritage Site, while Deoksugung Palace stands out with its unique blend of traditional Korean and Western-style architecture.

2. Rent a Hanbok for a Photoshoot and Stroll Through the Hanok Village

One of the most immersive and fun ways to experience Korean culture is by renting and wearing a traditional Hanbok. Whether you're exploring the royal palaces, strolling through Bukchon Hanok Village, or taking photos under cherry blossoms, donning a Hanbok makes your trip unforgettable. You'll find plenty of Hanbok rental shops around Gyeongbokgung Palace, Changdeokgung Palace, and Insadong. 

Most shops offer a variety of styles—from classic royal robes to modern reinterpretations—and provide hair accessories and basic styling. Wearing a Hanbok grants free admission to major palaces like Gyeongbokgung, Changdeokgung, and Deoksugung.

3. Staying in a Traditional Hanok

Staying in a traditional hanok is one of the most immersive and authentic ways to experience South Korea. In Seoul, you'll find hundreds of hanoks that are historically preserved, allowing you to step back in time. Many of these hanoks have been tastefully renovated to include modern comforts, with places like Nujung or Hanok Essay offering a cozy blend of tradition and convenience.

For those seeking a deeply traditional and culturally rich stay, Rakkojae Seoul Main Hanok is highly recommended. With nearly 200 years of history, this beautifully maintained hanok offers a rare glimpse into South Korea's past. Guests can sleep in elegant traditional rooms, enjoy a private jjimjilbang (dry sauna), and savor a classic Korean breakfast. Our experience at Rakkojae was truly unforgettable—it was undoubtedly the highlight of our time in Seoul.

4. Discover Amazing Temples in South Korea

South Korea is a land where ancient traditions blend seamlessly with modern life. Among its most serene and culturally rich attractions are the many Buddhist temples scattered throughout the country. These temples are not only spiritual havens but also offer a glimpse into South Korea's long-standing history, architecture, and natural beauty.

Step into a world of peace, tradition, and spiritual beauty as you explore South Korea's incredible temples. From the majestic Bulguksa Temple in Gyeongju, a UNESCO World Heritage Site, to the tranquil mountain sanctuary of Haeinsa Temple, home to the Tripitaka Koreana, each temple offers a unique window into the country's rich Buddhist heritage. Whether you are wandering through colorful lantern-filled courtyards or joining a temple stay program to experience monastic life firsthand, visiting these sacred places is more than just sightseeing—it's a journey into the heart of Korea's cultural soul. Discover the serenity, history, and awe-inspiring architecture that make Korean temples unforgettable stops on your travel adventure.

5. Visit a Hanok Village

A hanok is a traditional Korean house, thoughtfully designed with natural materials and harmony with the environment in mind. Every element—from the curved eaves to the ondol (underfloor heating)—reflects a deep cultural philosophy of balance, simplicity, and sustainability. Today, many hanoks have been preserved or restored, offering immersive experiences for visitors seeking authenticity.

Just a stone's throw from Gyeongbokgung Palace, Bukchon Hanok Village is the most famous hanok neighborhood in Seoul. Over 900 hanoks are scattered across narrow lanes, many now functioning as galleries, tea houses, craft workshops, and guesthouses. This area is popular for photo walks, cultural experiences, and artisan shopping.

6. Korean Shopping Adventures

Your extra luggage, entrance to Starfield COEX shopping center and Olive Young shopping. Whether you anticipate it or not, if you enjoy shopping and strolling, one thing is almost guaranteed when traveling in South Korea: you will leave with heavier luggage than when you arrive. For many travelers to South Korea, the shopping frenzy is too strong, even though their luggage can no longer fit, they still want to buy an extra bag.

Seoul has some of the most impressive shopping centers you can find, offering a variety of products. If you like Korean skincare products, Olive Young will soon become your first choice. Having enough time and a strong desire to shop, you can spend your last day shopping in Seoul so that we don't have to carry too many things around and can fully enjoy the fun of shopping.

If you are shopping in South Korea as a tourist, you will be pleased to know that purchases are tax-free under certain conditions. There are three main ways to get a tax refund on your shopping:

1. Immediate Tax Refund: For purchases over 34.4USD at stores displaying the "immediate tax refund" sign, you can get the tax deducted right at the checkout by simply showing your passport.

2. Airport Tax Refund: For items costing less than 34.3USD but with a minimum purchase of 10.3USD, you can claim your tax refund at the airport. At Incheon International Airport, visit the tax refund booth near Gate 28. Refunds here are given in cash and in Korean won (KRW).

3. Duty-Free Shops: These stores, mostly located at airports, sell products that are exempt from taxes altogether, so you won't pay any taxes on your purchases there.

Important: To qualify for any tax refund, you must present your passport at the time of payment. Please note that tax-free shopping does not apply to food, beverages, and certain other items. Always confirm with store staff which products qualify for the tax refund, and look for the tax-free signs displayed in shop windows.

Some examples of tax-free shopping we did:

• Aesop: Airport tax refund even 34.4USD

• Olive Young: Immediate Tax Refund

• Toys4u: Immediate Tax Refund

• Lotte Mall (luggage shop) : Immediate Tax Refund

7. Go to the Coffee Shop and Take a Break

Coffee culture in South Korea has blossomed remarkably over the past two decades, evolving from simple cafes to an intricate social phenomenon. Today, coffee shops are more than just places to grab a caffeine fix — they are vibrant community hubs, creative spaces, and Instagram-worthy destinations.

Seoul, in particular, boasts a dazzling variety of cafes, ranging from sleek international chains like Starbucks and artisanal specialty coffee shops to quirky themed cafes featuring everything from books and cats to hanbok rentals and retro decor. This diversity reflects Koreans’ love for both quality coffee and unique experiences.

8. Eating Fried Chicken and drinking beer on the Han River

One of the quintessential ways to experience local life in Seoul is by indulging in crispy, flavorful Korean fried chicken paired with a cold glass of beer—known affectionately as "chimaek"—right by the scenic Han River. As the sun sets and the city lights begin to twinkle, groups of friends, couples, and families gather on riverbanks or in nearby parks with picnic mats spread out, sharing laughter and delicious food. Many order delivery from nearby chicken joints, enjoying the convenience of having piping hot chicken delivered straight to their riverside hangout. 

The combination of the savory, crunchy chicken, refreshing beer, and the gentle breeze from the river creates a uniquely Korean social atmosphere that perfectly blends relaxation with vibrant urban energy. Whether it's a casual weekday unwind or a weekend celebration, chimaek by the Han River remains an iconic and joyful ritual that captures the heart of Seoul's food culture.

9. Korean Style Sweat Steaming Experience

To experience one of South Korea's most beloved wellness traditions — the Korean-style sweat steaming, also known as jjimjilbang. This unique cultural experience goes beyond relaxation; it's a journey for your body and mind. In a jjimjilbang, you'll find various heated rooms made of jade, clay, or salt, each designed to promote circulation, release toxins, and leave your skin feeling refreshed. Guests wear comfortable cotton sets, sip on sweet sikhye (rice drink), and even enjoy snacks between steam sessions. 

Whether you're visiting for health benefits, stress relief, or pure curiosity, a sweat steaming experience offers a glimpse into a cherished part of Korean lifestyle — where wellness, leisure, and social connection come together under one warm roof.

10. Watch K-pop Concerts

Attending a K-pop concert in South Korea is more than just watching a music show—it's stepping into the heart of one of the world's most exciting pop culture phenomena. From mega-groups like BTS, BLACKPINK, and Stray Kids to rising rookie idols, K-pop concerts are packed with high-energy performances, dazzling stage effects, and passionate fan chants that create an electrifying atmosphere.

Many concerts are held in iconic venues like the KSPO Dome in Seoul or large outdoor stadiums during summer festivals. Fans from around the globe travel to South Korea to witness their favorite idols live, often pairing the concert experience with other cultural adventures. To make the most of your visit, it's best to secure tickets early through official fan clubs or global ticketing platforms, and don't forget to learn the fan chants—it's part of the magic that makes K-pop concerts unforgettable. You may be tempted by these ten must do things in South Korea. Please tell us your itinerary and what you want to experience, and we will provide you with a perfect and unique Korean itinerary.

From neon-lit city streets and ancient palaces to breathtaking mountains and seaside escapes, South Korea offers a vibrant mix of tradition and modernity. Whether you're coming for the bustling markets, the mouthwatering street food, or the rich cultural heritage, knowing a few practical travel tips can make your journey smoother and more enjoyable.

Currency

When traveling to South Korea, knowing a few money tips will make your trip smoother and stress-free.

1. Travel Currency: The official currency is the Korean Won (KRW, ₩). Banknotes come in ₩1,000, ₩5,000, ₩10,000, and ₩50,000 denominations, while coins include ₩10, ₩50, ₩100, and ₩500.

2. Currency Exchange: While you can exchange money at the airport, rates are usually better at authorized money changers in the city, such as those in Myeongdong or Hongdae. You can also exchange some cash before leaving your home country for convenience.

3. Credit and Debit Cards: Credit cards are widely accepted across South Korea, especially Visa, MasterCard, and American Express. However, small restaurants, street markets, and rural areas may still prefer cash.

4. Mobile Payments: Locals often use KakaoPay and NaverPay, but these require a Korean bank account. Many tourist areas accept Alipay or WeChat Pay, making it easier for international visitors.

5. ATMs: Look for machines marked "Global ATM" or with Plus/Cirrus symbols, which support international cards. Always choose the option for withdrawal in local currency to avoid extra fees.

6. Small Change: Keep some small bills (₩1,000 and ₩5,000) for street food, taxis, small entrance fees, or tips, as not all places can break large bills.

7. Tax Refund: Foreign visitors can enjoy tax-free shopping on eligible purchases over a set amount. Always carry your passport for tax refund claims, and check with store staff about eligible items.

South Korea is card-friendly, but having a mix of cash and cards will give you the most flexibility while traveling.

Transportation

Getting around South Korea is convenient, efficient, and well-connected, making it perfect for independent travelers. Here are some practical tips to help you navigate the country with ease:

1. T-money Transportation Card: Purchase and top up a T-money card to use on subways, buses, and even some taxis and convenience stores. It saves time and hassle from buying single tickets.

2. Subway Travel: In major cities like Seoul, Busan, and Daegu, the subway systems are extensive and user-friendly, with signs in English, Chinese, and Japanese. Fares are affordable and stations are clean.

3. Buses: City buses come in different colors: Blue (long-distance), Green (short-distance), Yellow (circular routes), and Red (intercity). Remember to tap your card both when boarding and alighting.

4. KTX High-Speed Train: For quick travel between cities such as Seoul, Busan, Daejeon, and Gwangju, KTX is the fastest and most comfortable option. Tickets can be booked online or at the station.

5. Taxis & Ride-Hailing Apps: Korea has regular, deluxe, and jumbo taxis. Use apps like Kakao T for easy booking. Most drivers do not speak English, so it's best to have your destination written in Korean.

6. Airport Transportation: Incheon International Airport is connected to downtown Seoul via the AREX Express Train, airport limousine buses, and taxis. The AREX Express takes only about 40 minutes to the city center.

7. Walking & Cycling: South Korean cities are pedestrian-friendly. In Seoul, public bike rental services like Seoul Bike "Ddareungi" are available—just scan the QR code to rent.

This tip will make your travel around South Korea smoother, whether you're exploring bustling cities or peaceful countryside.

Language

While many young people in big cities like Seoul speak some basic English, learning a few simple Korean phrases can make your trip smoother and show respect for the local culture. Here are some practical tips:

1. Learn a Few Key Words:

   Hello: 안녕하세요   

   Thank you: 감사합니다

   Sorry / Excuse me: 죄송합니다 

   How much is this?: 이거 얼마예요?

2. Use Polite Language: Koreans value politeness, especially when talking to strangers. Use honorific endings like "-요" or "-니다" to sound respectful.

3. Use Translation Apps: Google Translate is handy, but Papago is often more accurate for Korean-English or Korean-Chinese translations.

4. Recognize Basic Signs: Most public transportation, attractions, and shopping malls have English signs, but in rural areas, it's useful to recognize words like "Entrance (입구)" and "Exit (출구)."

Speak Slowly & Use Gestures: When facing a language barrier, slow down your speech, use simple words, and communicate with gestures or pictures.

Cultural Habits and Etiquette

Visiting South Korea isn't just about breathtaking landscapes and delicious food—it's also about experiencing a culture rich in tradition and respect. From the way you greet someone to how you share a meal, Korean customs reflect deep-rooted values that shape daily life. Understanding these habits and etiquette will not only help you connect more deeply with locals but also ensure your journey is filled with meaningful and respectful interactions.

1. Remove your shoes indoors: It's customary to take off your shoes when entering someone's home, traditional restaurants, or certain temples.

2. Don't stick chopsticks upright in rice: This resembles a funeral ritual and is considered rude or unlucky. Place them neatly on the chopstick rest or across your bowl instead.

3. Avoid loud conversations in public: Koreans generally speak softly in public places such as public transport and restaurants.

4. Don't tip: Tipping is not customary and can sometimes confuse locals, as good service is considered standard.

5. Queue properly: Always stand in line and wait your turn, whether at bus stops, stores, or ticket counters.

6. Respect personal space: Koreans value personal space, so avoid unnecessary physical contact, especially with strangers.

Safety and Emergency Response

South Korea is known for being one of the safest travel destinations in the world, but being prepared for the unexpected is always wise. Whether you are exploring bustling city streets, hiking scenic mountains, or enjoying seaside towns, knowing how to access emergency services can give you extra peace of mind. From a highly efficient police force to well-equipped hospitals and a responsive disaster alert system, South Korea has reliable safety measures in place to protect residents and visitors alike.

1. Emergency Numbers:

• Dial 112 for police emergencies.

• Dial 119 for fire or medical emergencies.

• English-speaking operators are usually available.

2. Keep Your ID and Passport Handy: Always carry a copy of your passport or an official ID, as you may need it for hotel check-ins, police checks, or medical visits.

3. Health and Medical Care: South Korea has excellent healthcare facilities. For minor ailments, pharmacies are widely available, and many pharmacists speak basic English. International hospitals and clinics are found in major cities.

4. Stay Connected: Purchase a local SIM card or rent a portable Wi-Fi device for reliable internet access. This is helpful for navigation, emergency calls, and translation apps.

5. Natural Disasters: Though rare, South Korea can experience typhoons and heavy rains in summer. Stay updated on weather forecasts and follow local authority instructions.

6. Lost Items and Pickpocketing: South Korea is generally safe, but keep an eye on your belongings in crowded places. Report lost or stolen items to the nearest police station immediately.

7. Emergency Apps: Download the "Safe Korea" app for emergency alerts and English support.

8. Local Customs and Respect: Being polite and respectful goes a long way in emergencies. If in doubt, seek assistance from nearby locals or staff.

9. Respect Local Customs: Politeness helps in emergencies. Don't hesitate to ask locals or staff for help.

South Korea is a captivating destination where ancient traditions meet cutting-edge modernity, offering travelers a rich tapestry of experiences. From bustling city streets and historic palaces to serene mountains and picturesque islands, every corner invites exploration and discovery. Whether you're indulging in world-class cuisine, immersing yourself in vibrant culture, or enjoying natural wonders, South Korea promises unforgettable memories. With its warm hospitality and dynamic spirit, this remarkable country is ready to welcome you on an adventure that will inspire and delight. Prepare to be amazed — your journey through South Korea awaits!

By now, you've got a solid idea of what South Korea offers, from its buzzing cities and serene islands to its flavorful dishes and unique cultural experiences. But planning the perfect trip can still feel overwhelming, especially if it's your first time or if you're traveling with family. That's where we come in. At UME Travel, our tailor-made South Korea trips take the stress out of planning. Tell us your style, pace, and budget, and we'll craft a private, customized itinerary that ensures you see the very best of Korea, your way.

4 Best Tailor-made Trips to South Korea

Whether it's your first time in South Korea or you're returning, UME Travel's tailor-made trips let you explore at your own pace. From Seoul's vibrant city life to Jeju's serene landscapes, cultural experiences, and historical adventures, every South Korea trip itinerary is fully customizable to match your style, interests, and travel rhythm. Here are our 4 hand-picked options for travelers seeking a stress-free, authentic, and unforgettable South Korea experience.

10 Days Seoul - Busan - Jeju Tour

Panoramic South Korea: Tour of Seoul, Busan, and Jeju

10 days | From $ 4708

9 Days Seoul - Jeju Tours

South Korea Family Escape: Seoul Culture & Jeju Nature

9 days | From $ 4335

8 Days Seoul - Jeonju - Daegu - Busan - Gyeongju Tour

South Korea Adventure: From Seoul to Busan

8 days | From $ 4255

6 Days Seoul - Nami Island - Paju Tour

South Korea Cassic Tour

6 days | From $ 2510

Option 1: 6-Day South Korea Classic Tour

• Cater for: First-time travelers, culture lovers, short-trip explorers

• Quick Access: 6 Days Seoul – Nami Island – Paju Tour

• Book or Tailor Your 6-Day South Korea Itinerary Today: Contact Us Now!

Explore the heart of South Korea's culture, history, and natural beauty in just six days. From bustling Seoul streets and traditional hanok villages to scenic islands and the unique DMZ experience, this South Korea 6 days itinerary blends iconic landmarks, local culture, and hands-on activities for first-time visitors.

Customizable Options for Your South Korea Private Tour:

• Pace & Activity: Extend the Hanbok Experience for a private photoshoot or enjoy a hands-on K-Cooking class.

• Accommodation: Add an overnight stay at Nami Island for early-morning tranquility.

• Destinations: Include nearby historical sites like Suwon Hwaseong Fortress or Incheon Chinatown.

Option 2: 8-Day South Korea Adventure from Seoul to Busan

• Cater for: First-time travelers, culture & history enthusiasts, scenic explorers

• Quick Access: 8 Days Seoul – Jeonju – Daegu – Busan – Gyeongju Tour

• Book or Tailor Your 8-Day South Korea Itinerary Today: Contact Us Now!

This 8-day all inclusive trip to Korea combines urban exploration, historic sites, and coastal scenery. Experience Seoul's iconic landmarks, explore Jeonju and Daegu's rich heritage, then enjoy Busan's colorful seaside culture and Gyeongju's ancient Silla history.

Customizable Options for This South Korea 8 Days Itinerary:

• Pace & Food: Add an overnight in Jeonju to savor its culinary delights at a slower pace.

• Destinations: Swap Daegu for Andong Hahoe Village for a more traditional experience, or include a side trip to Ulsan for coastal views.

• Experiences: Extend Busan to explore Haeundae Beach or book a private seafood tasting tour.

Option 3: 9-Day Korea Family Escape to Enjoy Seoul Culture & Jeju Nature

• Cater for: Families, nature lovers, first-time travelers, interactive experience seekers

• Quick Access: 9 Days Seoul – Jeju Tour

• Book or Tailor Your 9 Day South Korea Itinerary Today: Contact Us Now!

This 9-day South Korea tailor-made trip for family balances urban exploration, cultural immersion, and nature adventures. Enjoy Seoul's palaces, markets, and interactive workshops, then fly to Jeju for volcanic landscapes, waterfalls, and unique cultural sites like the Haenyeo Museum.

Customizable Options for This South Korea 9-Day Itinerary:

• Family Activities: Join private family cooking or craft workshops in Seoul, or swap museums for interactive kid-focused adventure activities.

• Pace & Nature: Extend your Jeju stay for family-friendly hikes on Mt. Halla, or swap some cultural visits for beach days.

• Destinations: Add an overnight at Nami Island for a quieter, dedicated exploration time.

Option 4: 10-Day Panoramic Korea Tour to Explore Seoul, Busan & Jeju

• Cater for: Culture & history lovers, nature enthusiasts, first-time travelers, scenic explorers

• Quick Access: 10 Days Seoul – Busan – Jeju Tour

• Book or Tailor Your South Korea 10-day Itinerary Today: Contact Us Now!

This 10-day tailor-made trip to South Korea delivers a full spectrum of experiences: historical insights in Seoul (including the DMZ), vibrant seaside culture in Busan, ancient heritage in Gyeongju, and breathtaking natural beauty in Jeju. It’s ideal for travelers seeking a comprehensive Korean journey.

Customizable Options for This 10-Day South Korea Itinerary:

• Urban Exploration: Extend Seoul to explore contemporary art districts or join private K-pop dance classes.

• Accommodation: Add overnight stays in Busan to enjoy local food markets or scenic coastal areas.

• Nature & Activity: Swap certain cultural sites for hiking, cycling, or dedicated outdoor adventures in Jeju.

Final Thoughts on UME Travel's Tailor-made Trips to South Korea

These four itineraries offer a well-rounded introduction to South Korea, combining history, culture, nature, and modern attractions. Whether you're exploring Seoul's palaces, discovering Busan's coast, or enjoying Jeju's volcanic landscapes, each South Korea itinerary here is 100% private and fully adjustable to your pace and interests. Leave us a message if you are looking for South Korea tailor-made trips or private South Korea tours!