Discover South Korea: Your Ultimate Travel Guide for 2025/26

Last Updated: August 13,2025

Embarking on your first South Korean itinerary? This captivating country welcomes you with dynamic urban energy in Seoul, breathtaking natural serenity on Jeju Island, and a fascinating harmony of ancient heritage and futuristic innovation. As a first-time visitor, you'll find endless wonders to explore — whether mastering the ultra-convenient subway system, savoring the smoky perfection of Korean barbecue, or uncovering hidden Hanok villages. To help you dive confidently into this extraordinary destination. This guide is designed to deliver essential local knowledge, cultural wisdom, and practical travel hacks — transforming your inaugural trip into a seamless, exhilarating, and culturally immersive experience you'll cherish forever.

Table of Contents

1. First Time Travel to South Korea

2. Popular Places to Visit in South Korea

3. Best Time to Visit South Korea

4. South Korea on a Plate: Travel with Your Taste Buds

5. Top 10 Things To Do in South Korea

6. Tips on South Korea Travel

1. First Time Travel to South Korea

Where is South Korea

South Korea (officially the Republic of Korea, ROK) is located in East Asia, on the southern half of the Korean Peninsula. South Korea's tourism industry is a dynamic and fast-evolving sector, deeply rooted in the country's rich cultural heritage, natural beauty, and technological innovation.

As one of Asia's most popular travel destinations, South Korea attracts millions of visitors each year with its unique blend of ancient traditions and modern lifestyle. From royal palaces and Hanbok experiences in Seoul to volcanic landscapes in Jeju Island, and from vibrant street food scenes to globally renowned K-pop culture, the country offers something for every type of traveler. South Korea may not be the cheapest place in the region, but it's more affordable than many think. With the right approach by UME Travel, you can experience its energy and culture without overspending.

Experience the Rich Culture of South Korea

Korean culture is a vibrant blend of ancient traditions and cutting-edge modernity. From the graceful beauty of Hanbok (traditional clothing) and the serenity of Buddhist temples to the dynamic energy of K-pop and Korean dramas, South Korea offers a cultural experience unlike any other. Explore royal palaces, stroll through Hanok villages, learn the art of Kimchi-making, or attend a traditional tea ceremony. Whether you are watching a breathtaking Taekwondo performance or taking part in a hands-on pottery class, Korea's culture invites you to participate, not just observe.

Discover South Korea's History

South Korea's history spans thousands of years, shaped by powerful dynasties, deep-rooted traditions, and a resilient spirit. From the ancient Three Kingdoms period to the elegant Goryeo and Joseon dynasties, South Korea has preserved a legacy of palaces, temples, fortresses, and cultural rituals that still come to life today.

As you walk through Gyeongbokgung Palace in Seoul, explore the royal tombs of Gyeongju, or stroll through traditional Hanok villages, you'll experience history not just as a story, but as something tangible and beautifully preserved. The blending of Korea's proud past with its dynamic present makes every journey here more meaningful — a country where history lives within modern streets, art, and daily life.

3. Best Time to Visit South Korea

When planning a trip to South Korea, one of the most common questions is: "When is the best time to go?" The truth is, there's no one-size-fits-all answer—it really depends on your interests. Many travelers are tied to fixed schedules like school holidays, which can limit flexibility. However, if your travel dates are more open, you may be able to take advantage of better airfare deals during off-peak seasons.

You want to plan their trips around specific events such as festivals or K-pop concerts, so it's a good idea to research those dates before booking flights. However, you may need to spend a lot of time and energy to make a plan. You can rest assured to leave it to our UME Travel team who has more than ten years of experience in private travel planning.

Generally speaking, Spring (March to May) and Autumn (September to November) are considered the best times to visit South Korea, with pleasant weather that's typically warm, sunny, and dry. For winter sports enthusiasts, the snowy season is ideal for skiing. And although summer can be hot and humid, it's also packed with exciting festivals worth experiencing.

Spring in South Korea

Spring in South Korea is a magical time when the entire country awakens from its winter slumber and bursts into vibrant colors. From March to May, South Korea experiences mild temperatures, gentle breezes, and clear skies, making it one of the best seasons to explore the nation's natural beauty and rich culture.  

Cherry Blossoms in Full Bloom Are a Symbol of Spring in South Korea

March—Average temperature 41-55°F, it is colder in the morning and evening, with less rainfall and dryness. The cherry blossom season begins in the south, such as Jeju Island and Busan.

Major Festivals and Events:

  • Jeju Fire Festival in Feb/Mar

  • March 1st Movement Day Public Holiday on 1 March each year

  • Ultra Korea Music Festival in March

  • Jindo Sea Parting Festival in March

April—Spring is warm with blooming flowers, average temperature 54-66°F, pleasant climate, moderate rainfall, and cherry blossoms in full bloom, making it the golden season to appreciate cherry blossoms.

Major Festivals and Events:

May —Is well known for being stable springtime weather, but it is also a very popular time to visit so ensure you book early. The rainy season has not yet begun, and the plants are lush and green, making it suitable for hiking and nature exploration.

Major Festivals and Events:

  • Boseong Green Tea Festival in May

  • Damyang Bamboo Festival in May

  • Children's Day Public Holiday on 5 May

  • Buddha's Birthday Public Holiday in May

Summer in South Korea

Summer in South Korea, from June to August, is a vibrant season full of festivals, beach adventures, and cultural experiences. While the weather can be hot and humid, the country comes alive with color, excitement, and outdoor energy that makes summer an unforgettable time to visit.

Busan Beach, South Korea

June — The weather is generally clear and comfortable for tourism. Starting from the end of the month, we will enter the rainy season with increased rainfall and humid air.

Major Festivals and Events:

  • Memorial Day Public Holiday on 6 June each year

  • Icheon Ceramic Festival in June

July —The rainy season lasts until mid July, with frequent rainfall, high air humidity, rising temperatures, and increased stuffiness, making it suitable for participating in indoor cultural activities.

Major Festivals and Events:

  • Boryeong Mud Festival in July

  • Korean Queer Culture Festival in July

  • Sinchon Water Gun Festival in July

August — The hottest month in South Korea, with strong sunshine, high humidity, and frequent heatwaves, requires attention to heatstroke prevention, with occasional typhoons (especially in coastal cities such as Busan and Jeju).

Major Festivals and Events:

  • Incheon Pentaport Rock Festival in Jul/Aug

  • Liberation Day Public Holiday on 15 August each year

Autumn/Fall in South Korea

Autumn is one of the most ideal seasons to visit South Korea, thanks to its mild, dry weather and breathtaking fall foliage. September marks a transitional period, with temperatures fluctuating between warm and cool, before the crisp, clear days of October and November set in—offering some of the most pleasant conditions of the year.

The Autumn Foliage Scenery of Namsan Tower in South Korea

September —The weather is cool in the morning and evening, and the temperature is still relatively warm during the day. The humidity gradually decreases, but the weather tends to stabilize after mid month.

Major Festivals and Events:

  • Muju Firefly Festival in September

  • Hyoseok Cultural Festival in September

  • Chuseok Day Public Holiday (Autumn Equinox) in September

October —The weather is most pleasant, with mostly sunny days and fresh air. Maple leaves begin to change color in northern Korea (such as Mount Seok yeong) from mid October and gradually extend southward, making it the best time for hiking, outdoor activities, and maple viewing.

Major Festivals and Events:

  • Andong International Mask Dance Festival in Sep/Oct

  • Jinju Lantern Festival in October

  • National Foundation Day Public Holiday on 3 October each year

  • Busan International Film Festival in October

  • Hangeul Day (Invention of the Korean Alphabet) Public Holiday on 9 October each year

November —The temperature has noticeably cooled down, and winter is approaching. Maple leaves come to an end at the beginning of the month, with more leaves falling in the middle and late months.

Major Festivals and Events:

  • Seoul Lantern Festival in November

  • Seoul Kimchi Festival in November

Winter in South Korea

Winter in South Korea brings crisp, dry air and chilly winds. December marks the start of lively Christmas festivities across the country, while ski resorts gear up for their busiest time of year. From the northern mountains to southern slopes, skiing season officially begins in early December, reaches its peak in January and February, and often lasts well into March or even April.

The Winter Snow Scenery of Gyeongbokgung Palace in South Korea

December —The first snow usually falls in early to mid December, creating a romantic atmosphere around Christmas. Visitors can experience various winter activities such as Christmas light shows, skiing experiences, hot spring trips, and Korean house steam baths.

Major Festivals and Events:

  • Lighting Festival at The Garden of Morning Calm over Dec – Feb

  • Christmas Day Public Holiday on 25 December

January — The air is dry, and temperatures in northern areas such as Gangwon Province and Seoul often fall below -10°C, which increases the probability of snow and marks the peak ski season.

Major Festivals and Events:

  • New Year's Day on 1 January

  • Seongsan and Homigot Sunrise Festivals on New Year's Day

  • Mountain Trout Ice Fishing Festivals across January

February — The temperature is slowly rising, but it is still cold, the snow scene continues, and the daytime climate is relatively comfortable.

Major Festivals and Events:

  • Seolnal Festival (Korean New Year) Public Holiday in Late January/early February

  • Taebaeksan Mountain Snow Festival in Feb.

  • Jeju Fire Festival in Feb./Mar.

Overall, the best months to visit South Korea are during spring (March to May) and autumn (September to November), when the weather is typically pleasant—mild, sunny, and dry. If you're a fan of winter sports, consider planning your trip in the winter months, as South Korea offers excellent skiing opportunities. And while summer can be hot and humid, it's also a vibrant season filled with exciting festivals and cultural events worth experiencing. Please let us know your planned travel time to South Korea so that we can customize a unique itinerary for you.

4. South Korea on a Plate: Travel with Your Taste Buds

Korean food reflects the culinary heritage passed down through generations, featuring a wide range of dishes—rice and soup, stews, banchan (side dishes), kimchi, seasoned vegetables, grilled meats, and more. When laid out on the table, this vibrant assortment isn't about a single dominant flavor, but rather a symphony of tastes working together in harmony.

This rich variety is deeply rooted in Korea's geography and history. At its core, Korean cuisine celebrates the art of mixing—whether it's flavors, textures, or ingredients. The experience often unfolds not just within one dish, but across an entire meal, as each diner creates their own combinations from the diverse options available.

Must-Try Korean Food for First-Time Visitors

Korean Bibimbap

While Korean cuisine does feature dishes that blend ingredients harmoniously in a single bowl, such as the iconic bibimbap—it more commonly follows a multi-dish dining style. Meals are typically served on a sang (a traditional dining table), where an array of small plates, each featuring distinct flavors and ingredients, are artfully arranged. This presentation, known as han-sang charim, reflects the Korean emphasis on balance, variety, and communal dining.

This table setting adheres to specific traditional guidelines. At the center, directly before the diner, are placed the rice bowl, soup, and eating utensils (spoon and chopsticks). The main course occupies a prominent position, surrounded by complementary dishes of seafood, meat and vegetables. Kimchi always maintains its essential presence in this layout. Known as "Sang" arrangement, this distinctive Korean table setting is thought to preserve culinary traditions dating back millennia.

Korean Barbecue

Korean BBQ isn't just a meal—it's an experience. Centered around a grill set in the middle of the table, diners cook various cuts of meat themselves, usually beef, pork, or chicken, creating a warm and interactive dining atmosphere. It's a celebration of sizzling sounds, smoky aromas, and shared moments.

The real magic happens when you make your own ssam (lettuce wrap). Take a leaf of lettuce or perilla, add grilled meat, a bit of ssamjang (savory dipping sauce), garlic, chili, rice, or kimchi—then fold it and eat it in one bite. It's a perfect mix of textures and flavors, customizable to your taste. If you don't know how to grill, the staff at the barbecue restaurant are always ready to provide assistance.

Budae Jjigae

Budae Jjigae, or Korean Army Stew, is a bold, flavorful hot pot dish that combines traditional Korean ingredients with American-style processed foods such as Spam, sausages, and baked beans. Invented after the Korean War, this fusion dish emerged from creativity in scarcity—and has since become a beloved comfort food in Korea.

After the Korean War, food was scarce. Locals near U.S. army bases began cooking surplus army rations—like canned meats and sausages—with local ingredients such as kimchi, gochujang (Korean chili paste), and tofu. The result? A spicy, hearty stew that symbolized innovation and resilience. Budae Jjigae is typically served in a large hot pot at the center of the table, perfect for sharing among friends or family. As the ingredients simmer, the flavors meld into a rich, satisfying broth that keeps you coming back for more.

Samgyetang

Samgyetang is a traditional Korean health-boosting dish, no spiciness, light taste, and is very suitable for people who are not resistant to spicinessespecially popular during the hot summer months. Its name comes from its two main ingredients: "sam" (ginseng) and "gye" (chicken). This nourishing soup features a whole young chicken stuffed with glutinous rice, ginseng, jujubes, garlic, chestnuts, and other nutrient-rich ingredients, all simmered for hours until the meat becomes tender and the broth turns rich and milky.

Tosokchon Samgyetang in Seoul, located near Gyeongbokgung Palace, is a famous restaurant loved by both tourists and locals, often with long lines. Many traditional restaurants also offer samgyetang set menus accompanied by side dishes (banchan), making it a great opportunity to experience Korea's medicinal food culture.

Korean Street Food You Can't Miss

On a trip to South Korea, one snack you absolutely can't miss is the tantalizingly spicy Tteokbokki. This classic Korean street food is made by stir-frying rice cakes (rice cakes) and fish cakes in a special spicy sauce (gochujang). The sauce is rich, spicy, and sweet, a dish that will both awaken your taste buds and warm your body. Walk the streets of Seoul, Busan, or Daegu, and you'll find tteokbokki in nearly every market and night market—from traditional vendors to modern pop-up food trucks. It's more than just a snack; it's a culinary memory that locals have enjoyed since childhood.

Tteokbokki

Whether you're traveling in South Korea, taking train stations, passing by convenience stores, or traditional markets, you'll find gimbap (seaweed rice rolls). This classic Korean dish, resembling sushi, consists of rice and a variety of toppings wrapped in seaweed, making it a popular light meal for locals and tourists alike.

Gimbap

Gimbap fillings vary greatly: common options include yellow radish strips, spinach, egg, pickled radish, ham, beef, tuna salad, and even spicy rice cakes. Each roll showcases Koreans' ingenious use of ingredients. It is not only this dish rich in color and flavor, but it's also portable, making it a great light snack for day trips, hikes, or even on public transportation. Many convenience stores, street vendors, and even the dedicated "Gimbap Heaven" restaurant chain offer freshly made gimbap in a variety of flavors at affordable prices and generous portions.

Hotteok

On the streets of South Korea in winter, the most captivating thing isn't just the romance of falling snow; it's the crispy, soft, and sweet hotteok (a traditional Korean dessert) that brims with flavor. This traditional Korean dessert is an irresistible winter treat for locals and tourists alike.

Hotteok, made from fermented dough and then pan-fried, reveals a filling typically filled with warm brown sugar, cinnamon, and chopped nuts, offering a sweet yet fragrant aroma. Recent innovations have led to modern variations of hotteok, including green tea, cheese, honey, and multi-grain flavors. More than just a dessert, hotteok embodies the memories and warmth of Korean winter. At Gwangjang Market in Seoul, Hongdae Night Market, or Nampodong in Busan, you'll often see bustling lines waiting for hotteok to be served.

Eomuk (Odeng)

Strolling the streets of South Korea, especially during the chilly autumn and winter months, it's hard not to be drawn to the steaming pots of fish cakes on the street vendors. Fish cakes (Eomuk / Odeng) are a delicacy made from minced fish mixed with starch. They're typically skewered on bamboo sticks and served warm in hot broth. The bite is delicious and chewy, and the broth warms both the stomach and the heart.

In South Korea, Odeng are more than just a convenient snack. It is deeply emotional "national delicacy". They're widely available in traditional markets, food stalls, convenience stores, and even fine restaurants. Each region's fish cake flavor and broth recipes vary slightly, reflecting the local culinary culture. Stopping to sample a skewer of fish cakes at a roadside stall during your travels is one of the best ways to immerse yourself in Korean street culture. Enjoy them with a bowl of hot soup, spicy rice cakes, or fried seaweed rolls for a truly unique taste of Korean street food.

Korean Fried Chicken

Exploring the vibrant streets of Seoul, relaxing at Busan's seaside bars, or diving into Hongdae's nightlife, Korean fried chicken (or "chikin") is an absolute must-try. Known for its ultra-crispy double-fried exterior and rich sauces, ranging from sweet soy garlic to spicy red chili pepper, this beloved dish is often enjoyed with a cold beer, affectionately referred to as "chimaek" (치맥: chicken + mahjong/beer). Fried chicken takeout is, arguably, a Korean institution.

Beyond Kimchi: Discovering Korea's Unique Local Flavors and Traditions

When most people think of Korean cuisine, kimchi is the first dish that comes to mind. But beyond this iconic fermented delicacy lies a rich tapestry of regional flavors and time-honored traditions waiting to be explored. From the earthy taste of Gangneung's potato dumplings (감자만두) to the fresh, Andong-Style Spicy Braised Chicken, every corner of Korea tells a different culinary story. These local specialties are deeply rooted in the land, climate, and history of their regions, passed down through generations as part of Korea's living heritage. Traveling through the country becomes a sensory journey — one where markets bustle with seasonal produce, seaside towns serve up ocean-fresh catches, and centuries-old recipes continue to bring families and communities together. Beyond kimchi, you discover not just food, but the soul of Korea.

Gyeongsang Fiery Dakbokkeumtang

Gyeongsang's fiery Dakbokkeumtang (닭볶음탕) is a bold celebration of Korea's southeastern flavors. Tender chicken pieces are simmered in a deep-red broth infused with gochujang (fermented chili paste), gochugaru (chili flakes), and a punch of minced garlic, creating a complex heat that lingers on the palate. Unlike milder versions, this dish amps up the spice with extra chilies—a signature of Gyeongsang Province’s robust cuisine.

Sweet potatoes, carrots, and chewy rice cakes absorb the rich sauce, while a final sprinkle of perilla leaves adds an earthy aroma. Served sizzling in a heavy pot, it's traditionally paired with icy makgeolli (rice wine) to balance the burn. Born in Busan’s working-class kitchens, this dish embodies the region's love for unapologetically intense flavors.

Jeonju

Jeonju, often called the culinary capital of South Korea, is the proud birthplace of bibimbap, one of the nation's most beloved dishes. This colorful rice bowl is a feast for both the eyes and the palate — warm, fluffy rice topped with a vibrant assortment of seasoned vegetables, savory beef, a fried egg, and a dollop of spicy-sweet gochujang (red chili paste). What makes Jeonju's version unique is its emphasis on freshness, balance, and traditional preparation methods passed down through generations. Often served in a sizzling hot stone bowl (dolsot), it keeps every bite warm and delicious. Sampling Jeonju bibimbap isn't just a meal — it's an immersion into the city's rich food heritage, best enjoyed in the charming atmosphere of Jeonju Hanok Village.

Gangneung Gamja Mandu

Gangneung Gamja Mandu (Potato Dumplings) — A Chewy and Flavorful Local Specialty from Korea's East Coast. Made from potato starch instead of wheat flour, these dumplings have a soft yet pleasantly chewy texture that sets them apart from ordinary varieties. The translucent wrappers encase a flavorful filling, often made with minced pork, vegetables, and glass noodles, creating a perfect balance of taste and texture.

Recommended Restaurants in South Korea

We have introduced many Korean cuisines and food, but you may have doubts about where to find the corresponding food. Next, we will recommend restaurants for you. If you are interested, you can click on the UME Travel, and we provide free services to book your desired restaurant based on your dining time and number of people.

Traditional Restaurants

Seoul

1. Korea House (한국의집)
Experience Korea's royal cuisine and culture under one roof at Korea House, located near Namsan Mountain. Dine in a traditional hanok setting while enjoying performances of traditional music and dance. Their royal banquet (hanjeongsik) offers an authentic taste of Korean heritage.

Location: Near Namsan Seoul Tower
Nearest Subway: Chungmuro Station (Lines 3 & 4), 10-minute walk

2. Jihwaja (지화자)
Step into a world of Joseon Dynasty royal cuisine with meticulously prepared dishes based on historic recipes. Ideal for visitors interested in Korea's rich history and fine dining traditions.

Location: Jongno District
Nearest Subway: Anguk Station (Line 3), 5-minute walk

3. Tosokchon Samgyetang (토속촌 삼계탕)
Famous for its nourishing ginseng chicken soup, this cozy restaurant is a must-visit especially during summer. The hearty soup is believed to restore energy and health.

Location: Near Gyeongbokgung Palace
Nearest Subway: Gyeongbokgung Station (Line 3), 2-minute walk

Jeonju

4. Gogung (고궁)
Known as the birthplace of bibimbap, Gogung serves this iconic mixed rice dish in an atmospheric hanok-style building. Enjoy fresh, locally sourced ingredients that make Jeonju bibimbap so special.

Location: Hanok Village, Jeonju
Nearest Bus Stop: Hanok Maeul Stop, short walk

5. Veteran (베테랑 칼국수)
A beloved local noodle shop famous for its hand-cut kalguksu (knife-cut noodles). Simple yet hearty dishes loved by both locals and travelers.

Location: Downtown Jeonju
Nearest Bus Stop: Jeonju Station, 10-minute walk

Gyeongsang Province

6. Andong Jjimdak Alley (안동찜닭골목)

Discover the savory sweetness of Andong's signature spicy braised chicken at several traditional eateries clustered in Andong's old market alley. Perfect for sharing with friends or family.

Location: Central Andong Market
Nearest Bus Stop: Andong Terminal, 5-minute walk

7. Haeundae Somunnan Amso Galbijip (해운대 소문난 암소갈비집)

A must-visit in Busan for premium grilled beef ribs marinated in traditional sauces, offering tender meat with rich flavors.

Location: Haeundae Beach Area, Busan
Nearest Subway: Haeundae Station (Line 2), 8-minute walk

Gangwon Province

8. Gangneung Jungang Market Mandu Stalls (강릉 중앙시장 만두집)

Taste the local specialty gamja mandu (potato dumplings) and other street food favorites at the bustling central market of Gangneung, where tradition meets vibrant daily life.

Location: Jungang Market, Gangneung
Nearest Bus Stop: Jungang Market, direct access

9. Chodang Sundubu Village (초당 순두부마을)

Famous for its silky soft tofu dishes made from seawater-coagulated soybeans, this village offers a unique and fresh culinary experience in Gangwon.

Location: Near Gyeongpo Lake, Gangneung
Nearest Bus Stop: Chodang Village Stop

Jeju Island

10. Myeongjin Jeonbok (명진전복)

Enjoy fresh abalone delicacies like abalone hotpot and stone pot rice, showcasing Jeju's rich ocean bounty with simple, authentic flavors.

Location: Near Seogwipo
Nearest Bus Stop: Seogwipo Bus Terminal, short taxi ride

11. Hwaro Hyang (화로향)

Savor Jeju’s renowned black pork grilled over charcoal, paired with local sides and dipping sauces that bring out its unique taste and tenderness.

Location: Jeju City Center
Nearest Bus Stop: Jeju Intercity Bus Terminal

Popular Trendy Restaurants

In recent years, trendy restaurants in South Korea have become hugely popular, especially in Seoul and Busan. These places are known not only for their delicious food but also for unique interior designs, creative dishes, or Instagram-worthy photo spots. Here are some famous trendy restaurant recommendations:

Seoul

1. Cafe Onion (카페 어니언): Famous for its retro industrial design and signature red bean bread. The spacious, stylish interior makes it a perfect spot for photos.

2. Thanks Nature Cafe (땡스네이처카페): One of the few alpaca cafes in Seoul, where visitors can enjoy coffee while interacting with adorable alpacas—very popular among young tourists.

3. Stylenanda Pink Pool Cafe (스타일난다 핑크풀카페): Operated by the fashion brand Stylenanda, this pink-themed pool cafe is extremely Instagrammable and trendy.

4. Line Friends Cafe & Store: A cafe themed around LINE characters, filled with cute decorations that attract young people and tourists alike.

5. Jaha Sonmandu (자하손만두): Famous for handmade dumplings, combining traditional and modern Korean cuisine in a trendy setting.

Busan

1. The Bay 101: An open-air restaurant facing the bay with stunning night views, making it a popular spot for photos and relaxation.

2. Pojangmacha (포장마차) Street Food Stalls: Busan's outdoor night market atmosphere is perfect for tasting seafood and Korean street food, making it a trendy hangout spot.

5. Top 10 Things To Do in South Korea

South Korea offers a captivating blend of ancient traditions, modern innovations, and natural beauty, making it a destination filled with diverse experiences. From exploring majestic palaces like Gyeongbokgung and Changdeokgung in Seoul to enjoying the breathtaking cherry blossoms in spring, there's something for every traveler. Food lovers can dive into the rich flavors of Korean cuisine, from sizzling Korean BBQ to vibrant street food markets. Nature enthusiasts can hike scenic trails in Seoraksan National Park or relax on the beaches of Jeju Island. Cultural explorers will enjoy wearing traditional hanbok, visiting historic villages, and watching K-pop performances that showcase Korea's contemporary cultural influence. Shopping districts such as Myeongdong and Dongdaemun offer everything from luxury brands to unique local finds. Whether you're indulging in Korea's cafe culture, soaking in traditional jjimjilbang spas, or attending lively festivals, the country offers endless opportunities for discovery. These top 10 activities capture the essence of South Korea—dynamic, welcoming, and unforgettable.

1. Visit the Royal Palaces 

If you are visiting Seoul, exploring its royal palaces is a must. The most famous, Gyeongbokgung Palace, dates back to 1395 and represents the height of Joseon Dynasty architecture. Walk through the grand Gwanghwamun Gate, admire the throne hall, and stroll through tranquil gardens.

Visit the Royal Palaces

Every day at scheduled times, the Royal Guard Changing Ceremony takes place — a spectacular and ceremonial event full of tradition. Visitors can also rent traditional Hanbok and stroll through the palace grounds; not only does this allow free admission, but it also offers an intimate connection with Korea's ancient culture. Changdeokgung Palace is renowned for its Secret Garden and is recognized as a UNESCO World Heritage Site, while Deoksugung Palace stands out with its unique blend of traditional Korean and Western-style architecture.

2. Rent a Hanbok for a Photoshoot and Stroll Through the Hanok Village

One of the most immersive and fun ways to experience Korean culture is by renting and wearing a traditional Hanbok. Whether you're exploring the royal palaces, strolling through Bukchon Hanok Village, or taking photos under cherry blossoms, donning a Hanbok makes your trip unforgettable. You'll find plenty of Hanbok rental shops around Gyeongbokgung Palace, Changdeokgung Palace, and Insadong. 

Rent a Hanbok for a Photoshoot and Stroll Through the Hanok Village

Most shops offer a variety of styles—from classic royal robes to modern reinterpretations—and provide hair accessories and basic styling. Wearing a Hanbok grants free admission to major palaces like Gyeongbokgung, Changdeokgung, and Deoksugung.

3. Staying in a Traditional Hanok

Staying in a traditional hanok is one of the most immersive and authentic ways to experience South Korea. In Seoul, you'll find hundreds of hanoks that are historically preserved, allowing you to step back in time. Many of these hanoks have been tastefully renovated to include modern comforts, with places like Nujung or Hanok Essay offering a cozy blend of tradition and convenience.

Staying in a Traditional Hanok

For those seeking a deeply traditional and culturally rich stay, Rakkojae Seoul Main Hanok is highly recommended. With nearly 200 years of history, this beautifully maintained hanok offers a rare glimpse into Korea's past. Guests can sleep in elegant traditional rooms, enjoy a private jjimjilbang (dry sauna), and savor a classic Korean breakfast. Our experience at Rakkojae was truly unforgettable—it was undoubtedly the highlight of our time in Seoul.

4. Discover Amazing Temples in South Korea

South Korea is a land where ancient traditions blend seamlessly with modern life. Among its most serene and culturally rich attractions are the many Buddhist temples scattered throughout the country. These temples are not only spiritual havens but also offer a glimpse into Korea's long-standing history, architecture, and natural beauty.

Discover Amazing Temples in South Korea

Step into a world of peace, tradition, and spiritual beauty as you explore South Korea's incredible temples. From the majestic Bulguksa Temple in Gyeongju, a UNESCO World Heritage Site, to the tranquil mountain sanctuary of Haeinsa Temple, home to the Tripitaka Koreana, each temple offers a unique window into the country's rich Buddhist heritage. Whether you are wandering through colorful lantern-filled courtyards or joining a temple stay program to experience monastic life firsthand, visiting these sacred places is more than just sightseeing—it's a journey into the heart of Korea's cultural soul. Discover the serenity, history, and awe-inspiring architecture that make Korean temples unforgettable stops on your travel adventure.

5. Visit a Hanok Village

A hanok is a traditional Korean house, thoughtfully designed with natural materials and harmony with the environment in mind. Every element—from the curved eaves to the ondol (underfloor heating)—reflects a deep cultural philosophy of balance, simplicity, and sustainability. Today, many hanoks have been preserved or restored, offering immersive experiences for visitors seeking authenticity.

Visit a Hanok Village

Just a stone's throw from Gyeongbokgung Palace, Bukchon Hanok Village is the most famous hanok neighborhood in Seoul. Over 900 hanoks are scattered across narrow lanes, many now functioning as galleries, tea houses, craft workshops, and guesthouses. This area is popular for photo walks, cultural experiences, and artisan shopping.

6. Korean Shopping Adventures

Your extra luggage, entrance to Starfield COEX shopping center and Olive Young shopping. Whether you anticipate it or not, if you enjoy shopping and strolling, one thing is almost guaranteed when traveling in Korea: you will leave with heavier luggage than when you arrive. For many travelers to South Korea, the shopping frenzy is too strong, even though their luggage can no longer fit, they still want to buy an extra bag.

Korean Shopping Adventures

Seoul has some of the most impressive shopping centers you can find, offering a variety of products. If you like Korean skincare products, Olive Young will soon become your first choice. Having enough time and a strong desire to shop, you can spend your last day shopping in Seoul so that we don’t have to carry too many things around and can fully enjoy the fun of shopping.

If you are shopping in South Korea as a tourist, you will be pleased to know that purchases are tax-free under certain conditions. There are three main ways to get a tax refund on your shopping:

  1. Immediate Tax Refund: For purchases over KRW 50,000 at stores displaying the "immediate tax refund" sign, you can get the tax deducted right at the checkout by simply showing your passport.

  2. Airport Tax Refund: For items costing less than KRW 50,000 but with a minimum purchase of KRW 15,000, you can claim your tax refund at the airport. At Incheon International Airport, visit the tax refund booth near Gate 28. Refunds here are given in cash and in Korean won (KRW).

  3. Duty-Free Shops: These stores, mostly located at airports, sell products that are exempt from taxes altogether, so you won't pay any taxes on your purchases there.

Important: To qualify for any tax refund, you must present your passport at the time of payment. Please note that tax-free shopping does not apply to food, beverages, and certain other items. Always confirm with store staff which products qualify for the tax refund, and look for the tax-free signs displayed in shop windows.

Some examples of tax-free shopping we did:

  • Aesop: Airport tax refund even KRW50,000

  • Olive Young: Immediate Tax Refund

  • Toys4u: Immediate Tax Refund

  • Lotte Mall (luggage shop) : Immediate Tax Refund

7. Go to the Coffee Shop and Take a Break

Coffee culture in Korea has blossomed remarkably over the past two decades, evolving from simple cafes to an intricate social phenomenon. Today, coffee shops are more than just places to grab a caffeine fix — they are vibrant community hubs, creative spaces, and Instagram-worthy destinations.

Go to the Coffee Shop and Take a Break

Seoul, in particular, boasts a dazzling variety of cafes, ranging from sleek international chains like Starbucks and artisanal specialty coffee shops to quirky themed cafes featuring everything from books and cats to hanbok rentals and retro decor. This diversity reflects Koreans’ love for both quality coffee and unique experiences.

8. Eating Fried Chicken and drinking beer on the Han River

One of the quintessential ways to experience local life in Seoul is by indulging in crispy, flavorful Korean fried chicken paired with a cold glass of beer—known affectionately as "chimaek"—right by the scenic Han River. As the sun sets and the city lights begin to twinkle, groups of friends, couples, and families gather on riverbanks or in nearby parks with picnic mats spread out, sharing laughter and delicious food. Many order delivery from nearby chicken joints, enjoying the convenience of having piping hot chicken delivered straight to their riverside hangout. 

8.Eating Fried Chicken and drinking beer on the Han River

The combination of the savory, crunchy chicken, refreshing beer, and the gentle breeze from the river creates a uniquely Korean social atmosphere that perfectly blends relaxation with vibrant urban energy. Whether it's a casual weekday unwind or a weekend celebration, chimaek by the Han River remains an iconic and joyful ritual that captures the heart of Seoul's food culture.

9. Korean Style Sweat Steaming Experience

To experience one of Korea's most beloved wellness traditions — the Korean-style sweat steaming, also known as jjimjilbang. This unique cultural experience goes beyond relaxation; it's a journey for your body and mind. In a jjimjilbang, you'll find various heated rooms made of jade, clay, or salt, each designed to promote circulation, release toxins, and leave your skin feeling refreshed. Guests wear comfortable cotton sets, sip on sweet sikhye (rice drink), and even enjoy snacks between steam sessions. 

Korean Style Sweat Steaming Experience

Whether you're visiting for health benefits, stress relief, or pure curiosity, a sweat steaming experience offers a glimpse into a cherished part of Korean lifestyle — where wellness, leisure, and social connection come together under one warm roof.

10. Watch K-pop Concerts

Attending a K-pop concert in South Korea is more than just watching a music show—it's stepping into the heart of one of the world's most exciting pop culture phenomena. From mega-groups like BTS, BLACKPINK, and Stray Kids to rising rookie idols, K-pop concerts are packed with high-energy performances, dazzling stage effects, and passionate fan chants that create an electrifying atmosphere.

Watch K-pop Concerts

Many concerts are held in iconic venues like the KSPO Dome in Seoul or large outdoor stadiums during summer festivals. Fans from around the globe travel to Korea to witness their favorite idols live, often pairing the concert experience with other cultural adventures. To make the most of your visit, it's best to secure tickets early through official fan clubs or global ticketing platforms, and don't forget to learn the fan chants—it's part of the magic that makes K-pop concerts unforgettable. You may be tempted by these ten must do things in Korea. Please tell us your itinerary and what you want to experience, and we will provide you with a perfect and unique Korean itinerary.

6. Tips on South Korea Travel

From neon-lit city streets and ancient palaces to breathtaking mountains and seaside escapes, South Korea offers a vibrant mix of tradition and modernity. Whether you're coming for the bustling markets, the mouthwatering street food, or the rich cultural heritage, knowing a few practical travel tips can make your journey smoother and more enjoyable.

Currency

When traveling to South Korea, knowing a few money tips will make your trip smoother and stress-free.

  1. Travel Currency: The official currency is the Korean Won (KRW, ₩). Banknotes come in ₩1,000, ₩5,000, ₩10,000, and ₩50,000 denominations, while coins include ₩10, ₩50, ₩100, and ₩500.

  2. Currency Exchange: While you can exchange money at the airport, rates are usually better at authorized money changers in the city, such as those in Myeongdong or Hongdae. You can also exchange some cash before leaving your home country for convenience.

  3. Credit and Debit Cards: Credit cards are widely accepted across South Korea, especially Visa, MasterCard, and American Express. However, small restaurants, street markets, and rural areas may still prefer cash.

  4. Mobile Payments: Locals often use KakaoPay and NaverPay, but these require a Korean bank account. Many tourist areas accept Alipay or WeChat Pay, making it easier for international visitors.

  5. ATMs: Look for machines marked "Global ATM" or with Plus/Cirrus symbols, which support international cards. Always choose the option for withdrawal in local currency to avoid extra fees.

  6. Small Change: Keep some small bills (₩1,000 and ₩5,000) for street food, taxis, small entrance fees, or tips, as not all places can break large bills.

  7. Tax Refund: Foreign visitors can enjoy tax-free shopping on eligible purchases over a set amount. Always carry your passport for tax refund claims, and check with store staff about eligible items.

South Korea is card-friendly, but having a mix of cash and cards will give you the most flexibility while traveling.

Transportation

Getting around South Korea is convenient, efficient, and well-connected, making it perfect for independent travelers. Here are some practical tips to help you navigate the country with ease:

  1. T-money Transportation Card: Purchase and top up a T-money card to use on subways, buses, and even some taxis and convenience stores. It saves time and hassle from buying single tickets.

  2. Subway Travel: In major cities like Seoul, Busan, and Daegu, the subway systems are extensive and user-friendly, with signs in English, Chinese, and Japanese. Fares are affordable and stations are clean.

  3. Buses: City buses come in different colors: Blue (long-distance), Green (short-distance), Yellow (circular routes), and Red (intercity). Remember to tap your card both when boarding and alighting.

  4. KTX High-Speed Train: For quick travel between cities such as Seoul, Busan, Daejeon, and Gwangju, KTX is the fastest and most comfortable option. Tickets can be booked online or at the station.

  5. Taxis & Ride-Hailing Apps: Korea has regular, deluxe, and jumbo taxis. Use apps like Kakao T for easy booking. Most drivers do not speak English, so it's best to have your destination written in Korean.

  6. Airport Transportation: Incheon International Airport is connected to downtown Seoul via the AREX Express Train, airport limousine buses, and taxis. The AREX Express takes only about 40 minutes to the city center.

  7. Walking & Cycling: South Korean cities are pedestrian-friendly. In Seoul, public bike rental services like Seoul Bike "Ddareungi" are available—just scan the QR code to rent.

This tip will make your travel around South Korea smoother, whether you're exploring bustling cities or peaceful countryside.

Language

While many young people in big cities like Seoul speak some basic English, learning a few simple Korean phrases can make your trip smoother and show respect for the local culture. Here are some practical tips:

  1. Learn a Few Key Words:

    Hello: 안녕하세요   

    Thank you: 감사합니다

    Sorry / Excuse me: 죄송합니다 

    How much is this?: 이거 얼마예요?

  2. Use Polite Language: Koreans value politeness, especially when talking to strangers. Use honorific endings like "-요" or "-니다" to sound respectful.

  3. Use Translation Apps: Google Translate is handy, but Papago is often more accurate for Korean-English or Korean-Chinese translations.

  4. Recognize Basic Signs: Most public transportation, attractions, and shopping malls have English signs, but in rural areas, it's useful to recognize words like "Entrance (입구)" and "Exit (출구)."

Speak Slowly & Use Gestures: When facing a language barrier, slow down your speech, use simple words, and communicate with gestures or pictures.

Cultural Habits and Etiquette

Visiting South Korea isn't just about breathtaking landscapes and delicious food—it's also about experiencing a culture rich in tradition and respect. From the way you greet someone to how you share a meal, Korean customs reflect deep-rooted values that shape daily life. Understanding these habits and etiquette will not only help you connect more deeply with locals but also ensure your journey is filled with meaningful and respectful interactions.

  1. Remove your shoes indoors: It’s customary to take off your shoes when entering someone’s home, traditional restaurants, or certain temples.

  2. Don't stick chopsticks upright in rice: This resembles a funeral ritual and is considered rude or unlucky. Place them neatly on the chopstick rest or across your bowl instead.

  3. Avoid loud conversations in public: Koreans generally speak softly in public places such as public transport and restaurants.

  4. Don't tip: Tipping is not customary and can sometimes confuse locals, as good service is considered standard.

  5. Queue properly: Always stand in line and wait your turn, whether at bus stops, stores, or ticket counters.

  6. Respect personal space: Koreans value personal space, so avoid unnecessary physical contact, especially with strangers.

Safety and Emergency Response

South Korea is known for being one of the safest travel destinations in the world, but being prepared for the unexpected is always wise. Whether you are exploring bustling city streets, hiking scenic mountains, or enjoying seaside towns, knowing how to access emergency services can give you extra peace of mind. From a highly efficient police force to well-equipped hospitals and a responsive disaster alert system, Korea has reliable safety measures in place to protect residents and visitors alike.

1. Emergency Numbers:

  • Dial 112 for police emergencies.

  • Dial 119 for fire or medical emergencies.

  • English-speaking operators are usually available.

2. Keep Your ID and Passport Handy: Always carry a copy of your passport or an official ID, as you may need it for hotel check-ins, police checks, or medical visits.

3. Health and Medical Care:South Korea has excellent healthcare facilities. For minor ailments, pharmacies are widely available, and many pharmacists speak basic English. International hospitals and clinics are found in major cities.

4. Stay Connected: Purchase a local SIM card or rent a portable Wi-Fi device for reliable internet access. This is helpful for navigation, emergency calls, and translation apps.

5. Natural Disasters: Though rare, South Korea can experience typhoons and heavy rains in summer. Stay updated on weather forecasts and follow local authority instructions.

6. Lost Items and Pickpocketing: South Korea is generally safe, but keep an eye on your belongings in crowded places. Report lost or stolen items to the nearest police station immediately.

7. Emergency Apps: Download the “Safe Korea” app for emergency alerts and English support.

8. Local Customs and Respect: Being polite and respectful goes a long way in emergencies. If in doubt, seek assistance from nearby locals or staff.

9. Respect Local Customs: Politeness helps in emergencies. Don't hesitate to ask locals or staff for help.

South Korea is a captivating destination where ancient traditions meet cutting-edge modernity, offering travelers a rich tapestry of experiences. From bustling city streets and historic palaces to serene mountains and picturesque islands, every corner invites exploration and discovery. Whether you're indulging in world-class cuisine, immersing yourself in vibrant culture, or enjoying natural wonders, South Korea promises unforgettable memories. With its warm hospitality and dynamic spirit, this remarkable country is ready to welcome you on an adventure that will inspire and delight. Prepare to be amazed — your journey through South Korea awaits!

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